About DNA Sports Solutions

Founded in 2026, DNA Sports Solutions was born from a simple belief: football clubs deserve better.

After years of seeing clubs forced to choose from generic, off-the-shelf teamwear offered by the world's biggest sports manufacturers, we recognised a growing demand for something more personal. Clubs of every size invest enormous pride in their identity, yet too often they're left wearing designs that could belong to anyone. We believed there was a better way.

Based in the heart of Cheshire, DNA Sports Solutions combines a genuine passion for football with decades of experience in fashion design, product development and branding. Our approach brings together the technical demands of modern sportswear with the creativity and attention to detail found in premium fashion, resulting in collections that perform at the highest level while looking exceptional both on and off the pitch.

Every club has its own story, its own community and its own identity. That's why every collection we create is designed from the ground up. We work closely with our partners to develop bespoke kits and apparel that reflect the character of their club, creating products that players are proud to wear and supporters are proud to own.

Our philosophy extends far beyond the ninety minutes on the pitch. Today's football culture is as much about lifestyle as it is about the game itself, which is why our off-pitch collections receive the same level of care and attention as our matchday kits. From travel wear and training apparel to lifestyle collections, every garment is designed with a contemporary, fashion-led aesthetic that reflects the way football is worn today.

At DNA Sports Solutions, we don't believe bespoke design should be reserved for elite clubs. Our mission is to give ambitious clubs at every level access to premium, tailored sportswear that captures their identity, strengthens their brand and creates a lasting connection with their players, supporters and community.

This is more than football kit.

This is football, designed with identity at its core.